Clear trigger
Define the status, deadline, and situations that make an opportunity eligible for tracking.
Sania identifies the opportunities to follow, rereads the authorized context and prepares a personalized message. Exclusions and validations prevent blind reminders.
Automating a commercial follow-up consists of detecting an unanswered opportunity, checking its status and the last exchange, then preparing a suitable message. Stopping rules, exclusions and validations are essential to avoid a message being moved or sent to the wrong contact.
A good follow-up depends on the content of the proposal, the relationship, the last message and the events that have occurred since.
Define the status, deadline, and situations that make an opportunity eligible for tracking.
Take into account the last exchange, notes and exclusions accessible in the authorized tools.
Prepare a draft that recalls the context without producing a generic sequence.
Keep track of the decision and action in the configured business process.
Remove opposed, closed or irrelevant contacts.
Check the last exchange and CRM status.
Choose the appropriate tone and action.
Submit sensitive situations to a person.
Start with a simple trigger, check the statuses and exclusions, then prepare a draft from the last exchange. Automation should stop when the context is uncertain.
It can use explicitly authorized information from history and CRM. Personalization therefore depends on the quality and scope of this data.
Thanks to stopping rules, exclusion statuses, context control and human validation of sensitive cases.
Start with a CRM status, a deadline and a validation rule.